Lolita Pop Summer 2007 Collection - LAUNCHED!

Phew! We've finally launched the Summer 2007 Collection - The Midsummer Night's Dream. Aptly named, this collection sets the tone for the whimsical and fantastical mood of the Lolita Pop jewellery line. Four sub-collections form the core of this summer's inaugural collection:

Fantasia
20,000 Leagues Under The Sea
The Jungle Book
Eat Me!

The Fantasia collection features jewellery pieces that turn nursery rhymes and fairy tales into stunning pieces of reality. The theme of this collection evokes the mysterious elegance of fantasies yet retains the subtle playful theme of children's fairy tales.

20,000 Leagues Under The Sea revolves around nautical and aquatic elements. Fishes, starfishes, mermaids star in this collection.

The Jungle Book evokes the animal in all of us with giraffes, elephants, birds and beasts.

And finally, Eat Me! celebrates the sensuous and colorful delights that satisfy our palates, with every piece of delectable-looking jewellery guaranteed to make you hungry for more.

We launched our boutique on 7 July 2007 at 7.07pm GMT-10:00 (Hawaii Time) at www.myspace.com/lolitapopboutique. Photographs featuring this season's collection are up for viewing (only for MySpace users). Be sure to check back for details on the launch of the website!